Research notes, market findings, and honest updates from building a golf club from scratch — published as we go, not after the fact.
The last couple of weeks, mostly out of view — better equipment, and the software that ties it all together.

The story of the 105-degree day that started this idea — and why the fastest way to build a real golf club turned out to be starting without one.

I just stripped most of the clubhouse talk off the homepage so it doesn't overpromise. Here's the vision anyway — clearly labeled as a vision, not a plan.

What actually shows up when Fairway Mobile shows up to your event, and why I built it to hold up on its own instead of feeling like a preview.
